a skill-building approach Sekaran, Uma. creator author. text bibliography nyu 2003 2003 Fourth edition. monographic eng

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xiv, 450 pages : illustrations ; 25 cm Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests. Uma Sekaran. Includes bibliographical references (pages 426-431) and index. UP-PAT copy: PSt. Business Research Methodology Management Research Methodology Business research Management research 650.072 S.U.R 0471203661 0471384488 2002725620 DLC 021023 20260830135644.0 a2890607 eng