TY  - BOOK
AU  - Sekaran,Uma
TI  - Research methods for business: a skill-building approach 
SN  - 0471203661
U1  - 650.072 22
PY  - 2003///]
CY  - New York
PB  - John Wiley & Sons
KW  - Business
KW  - Research
KW  - Methodology
KW  - Management
KW  - Business research
KW  - Management research
N1  - Includes bibliographical references (pages 426-431) and index; Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests
ER  -