Better business /
Michael R. Solomon, Mary Anne Poatsy, Kendall Martin.
- Third edition.
- Pearson new international edition.
- 628 pages : color illustration ; 28 cm.
Includes bibliographical references (p. 553-564) and index.
Business basics -- Economics and banking -- Ethics in business -- Business in a global economy -- Business law -- Small businesses and the entrepreneur -- Forms of business ownership -- Constructing an effective business plan -- Business management and organization -- Motivation, leadership, and teamwork -- Human resource management -- Online business and technology -- Production and operations management -- Business communications -- Marketing and consumer behavior -- Product development and pricing strategies -- Promotion and distribution -- Finding a job -- Financing and tracking business operations -- Investment opportunities in the securities market -- Personal finance.
9781292023786 1292023783
2012026331
Business. Entrepreneurship. Commerce. Management. Marketing. Business planning.