Solomon, Michael R.,

Better business / Michael R. Solomon, Mary Anne Poatsy, Kendall Martin. - Third edition. - Pearson new international edition. - 628 pages : color illustration ; 28 cm.

Includes bibliographical references (p. 553-564) and index.

Business basics -- Economics and banking -- Ethics in business -- Business in a global economy -- Business law -- Small businesses and the entrepreneur -- Forms of business ownership -- Constructing an effective business plan -- Business management and organization -- Motivation, leadership, and teamwork -- Human resource management -- Online business and technology -- Production and operations management -- Business communications -- Marketing and consumer behavior -- Product development and pricing strategies -- Promotion and distribution -- Finding a job -- Financing and tracking business operations -- Investment opportunities in the securities market -- Personal finance.

9781292023786 1292023783

2012026331


Business.
Entrepreneurship.
Commerce.
Management.
Marketing.
Business planning.

658 / S.M.B