Solomon, Michael R. creator author. Poatsy, Mary Anne author. Martin, Kendall (Kendall E.) author. text bibliography mau Pearson new international edition 2014 Third edition. monographic eng

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628 pages : color illustration ; 28 cm. Business basics -- Economics and banking -- Ethics in business -- Business in a global economy -- Business law -- Small businesses and the entrepreneur -- Forms of business ownership -- Constructing an effective business plan -- Business management and organization -- Motivation, leadership, and teamwork -- Human resource management -- Online business and technology -- Production and operations management -- Business communications -- Marketing and consumer behavior -- Product development and pricing strategies -- Promotion and distribution -- Finding a job -- Financing and tracking business operations -- Investment opportunities in the securities market -- Personal finance. Michael R. Solomon, Mary Anne Poatsy, Kendall Martin. Includes bibliographical references (p. 553-564) and index. Business Entrepreneurship Commerce Management Marketing Business planning 658 S.M.B 9781292023786 1292023783 2012026331 DLC 120628 20260825121939.0 17365427 eng