Coughlan, Anne T., <br/><br/>
Marketing channels / 
Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary. 
 - Seventh edition. 
 - xxii, 602 pages :  illustrations   25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Marketing channel structure, functions, and a framework for analysis -- Segmentation for marketing channel design -- Supply-side channel analysis -- Channel power -- Managing conflict to increase channel coordination -- Strategic alliances in distribution -- Vertical integration in distribution -- Legal constraints on marketing channel policies -- Retailing -- Wholesaling -- Franchising -- Supply chain management. 
<br/><br/><label>ISBN: </label>9780131913462 0131913468 
<br/><br/><label>LCCN: </label>2005030008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels.<br/>Distribution channels.<br/>Marketing--Management.<br/>Distribution management.
<br/><br/><label>Dewey Class. No.: </label>658.87  / C.A.M