01930cam a22004094a 4500 14140944 20260901135009.0 051014s2006 njua b 001 0 eng 2005030008 9780131913462 0131913468 14140944 DLC DLC YDX BAKER DLC eng rda 658.87 22 C.A.M Coughlan, Anne T., author. 1129 Marketing channels / Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary. Seventh edition. Upper Saddle River, NJ : Pearson/Prentice Hall, c2006. xxii, 602 pages : illustrations 25 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and indexes. Marketing channel structure, functions, and a framework for analysis -- Segmentation for marketing channel design -- Supply-side channel analysis -- Channel power -- Managing conflict to increase channel coordination -- Strategic alliances in distribution -- Vertical integration in distribution -- Legal constraints on marketing channel policies -- Retailing -- Wholesaling -- Franchising -- Supply chain management. Marketing channels. 1130 Distribution channels. 1131 Marketing Management. 73 Distribution management. 1132 Anderson, Erin, author. 1133 Stern, Louis W., author. 1134 El-Ansary, Adel I., author. 1135 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 0 GIFT DONOR1 2026-09-01 264 264 0 0 ddc 0 0 EB UEC UEC 2026-09-01 0 658.87 C.A.M 2026-09-01 13:50:24 2026-09-01 BK