Coughlan, Anne T. creator author. Anderson, Erin author. Stern, Louis W. author. El-Ansary, Adel I. author. text bibliography nju 2006 Seventh edition. monographic eng

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xxii, 602 pages : illustrations 25 cm. Marketing channel structure, functions, and a framework for analysis -- Segmentation for marketing channel design -- Supply-side channel analysis -- Channel power -- Managing conflict to increase channel coordination -- Strategic alliances in distribution -- Vertical integration in distribution -- Legal constraints on marketing channel policies -- Retailing -- Wholesaling -- Franchising -- Supply chain management. Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary. Includes bibliographical references and indexes. Marketing channels Distribution channels Marketing Management Distribution management 658.87 C.A.M 9780131913462 0131913468 2005030008 DLC 051014 20260901135009.0 14140944 eng