TY  - BOOK
AU  - Coughlan,Anne T.
AU  - Anderson,Erin
AU  - Stern,Louis W.
AU  - El-Ansary,Adel I.
TI  - Marketing channels
SN  - 9780131913462
U1  - 658.87 22
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing channels
KW  - Distribution channels
KW  - Marketing
KW  - Management
KW  - Distribution management
N1  - Includes bibliographical references and indexes; Marketing channel structure, functions, and a framework for analysis -- Segmentation for marketing channel design -- Supply-side channel analysis -- Channel power -- Managing conflict to increase channel coordination -- Strategic alliances in distribution -- Vertical integration in distribution -- Legal constraints on marketing channel policies -- Retailing -- Wholesaling -- Franchising -- Supply chain management
ER  -