@book{266,
	author = {Andrews, J. Craig and Shimp, Terence A.},
	title = {Advertising, promotion, and other aspects of integrated marketing communications /},
	publisher = {Cengage,},
	year = {[2025]},
	address = {Australia ;},
	edition = {Eleventh edition.},
	note = {Previous editions: 2018, 2013.}
}