Andrews, J. Craig <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications / 
J. Craig Andrews, Marquette University, Terence A. Shimp, University of South Carolina. 
 - Eleventh edition. 
 - xx, 700 pages  color illustrations  28 cm 
 - 
<br/><br/> Previous editions: 2018, 2013. 
<br/><br/>Includes bibliographical references (pages 608-671) and indexes. 
<br/><br/> "Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students alike should find this book substantive, but highly readable, eminently current but also appreciative of the evolution of the field"-- Provided by publisher. 
<br/><br/><label>ISBN: </label>9780357983973 
<br/><br/><label>LCCN: </label>2024944466 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Textbooks<br/>Sales promotion--Textbooks<br/>Advertising--Textbooks<br/>Direct marketing--Textbooks
<br/><br/><label>Dewey Class. No.: </label>658.802  / A.J.A