03086cam a2200493 i 4500 23825716 20260902130829.0 t| 240815s2025 at a b 001 0 eng 2024944466 9780357983973 paperback 23825716 (DLC)23825716 DLC eng rda DLC DLC DLC-MRC 23 658.802 A.J.A Andrews, J. Craig author aut http://id.loc.gov/vocabulary/relators/aut http://id.loc.gov/authorities/names/no97019267 http://id.loc.gov/rwo/agents/no97019267 1139 Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Marquette University, Terence A. Shimp, University of South Carolina. Eleventh edition. Australia ; United States : Cengage, [2025] xx, 700 pages color illustrations 28 cm single unit mono http://id.loc.gov/vocabulary/issuance/mono text txt rdacontent http://id.loc.gov/vocabulary/contentTypes/txt unmediated n rdamedia http://id.loc.gov/vocabulary/mediaTypes/n volume nc rdacarrier http://id.loc.gov/vocabulary/carriers/nc illustrations http://id.loc.gov/vocabulary/millus/ill color http://id.loc.gov/vocabulary/mcolor/mul bibliography bibliography http://id.loc.gov/vocabulary/msupplcont/bibliography index index http://id.loc.gov/vocabulary/msupplcont/index Previous editions: 2018, 2013. Includes bibliographical references (pages 608-671) and indexes. "Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students alike should find this book substantive, but highly readable, eminently current but also appreciative of the evolution of the field"-- Provided by publisher. Communication in marketing Textbooks 1140 Sales promotion Textbooks 1141 Advertising Textbooks http://id.loc.gov/authorities/subjects/sh00005212 1142 Direct marketing Textbooks 1143 Shimp, Terence A. author http://id.loc.gov/vocabulary/relators/aut http://id.loc.gov/rwo/agents/n85008855 1144 http://id.loc.gov/resources/instances/23825716 http://id.loc.gov/ontologies/bibframe/instanceOf http://id.loc.gov/resources/works/23825716 DLC bibframe2marc v2.10-dev 20250324 DLC https://github.com/lcnetdev/bibframe2marc/releases/tag/v2.10-dev 7 cbc orignew 2 epcn 20 y-gencatlg ddc BK 0 PURCHASE BACCAH 2026-09-02 1.489 4460 266 266 0 0 ddc 0 0 EB UEC UEC 2026-09-02 4460.00 0 658.802 A.J.A 2026-09-02 13:08:53 2026-09-02 BK