Andrews, J. Craig creator author aut http://id.loc.gov/vocabulary/relators/aut Shimp, Terence A. author http://id.loc.gov/vocabulary/relators/aut text bibliography at 2025 Eleventh edition. monographic eng

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xx, 700 pages color illustrations 28 cm "Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students alike should find this book substantive, but highly readable, eminently current but also appreciative of the evolution of the field"-- Provided by publisher. J. Craig Andrews, Marquette University, Terence A. Shimp, University of South Carolina. Previous editions: 2018, 2013. Includes bibliographical references (pages 608-671) and indexes. Communication in marketing Textbooks Sales promotion Textbooks Advertising Textbooks Direct marketing Textbooks 658.802 A.J.A 9780357983973 2024944466 DLC 240815 20260902130829.0 23825716 eng