TY  - BOOK
AU  - Andrews,J.Craig
AU  - Shimp,Terence A.
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 9780357983973
U1  - 658.802 23
PY  - 2025///]
CY  - Australia, United States
PB  - Cengage
KW  - Communication in marketing
KW  - Textbooks
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Previous editions: 2018, 2013; Includes bibliographical references (pages 608-671) and indexes
N2  - "Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students alike should find this book substantive, but highly readable, eminently current but also appreciative of the evolution of the field"-- Provided by publisher
ER  -