Lamb, Charles W., <br/><br/>
MKTG 14 :  Principles of Marketing / 
 MKTG Fourteen :  Principles of Marketing  MKTG :  Principles of Marketing  Marketing 14 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel. 
 - Fourteenth edition. 
 - vii, 403 pages :  color illustrations ;  28 cm 
<br/><br/>Includes bibliographical references (pages 364-383) and index. 
<br/><br/>The world of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion and communication strategies -- Pricing decisions. 
<br/><br/> "Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students." 
<br/><br/><label>ISBN: </label>9780357929216 0357929217 
<br/><br/><label>LCCN: </label>2023916386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks.<br/>Marketing management.<br/>Consumer behavior.<br/>Market research.<br/>Marketing strategy.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Textbooks.
<br/><br/><label>Dewey Class. No.: </label>658.8  / L.C.M