02513cam a2200469 i 4500 a48555533 SIRSI 20260902131925.0 240925t20252025ohua b 001 0 eng c 2023916386 9780357929216 0357929217 (OCoLC)1457106504 UMC eng rda UMC OCLCO SD1 UtOrBLW pcc 23 658.8 L.C.M Lamb, Charles W., author. https://id.oclc.org/worldcat/entity/E39PCjrdPCb8FXRh78wHcX4bbd http://id.loc.gov/authorities/names/n79063480 http://id.loc.gov/vocabulary/relators/aut 1145 MKTG 14 : Principles of Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. MKTG Fourteen : Principles of Marketing MKTG : Principles of Marketing Marketing 14 Fourteenth edition. Mason, OH, USA : Cengage, [2025] ©2025 vii, 403 pages : color illustrations ; 28 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 364-383) and index. The world of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion and communication strategies -- Pricing decisions. "Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students." --Publisher's description. Marketing Textbooks. Marketing management. 1146 Consumer behavior. 1147 Market research. 1148 Marketing strategy. 1149 Textbooks. fast 886 Hair, Joseph F., Jr., 1944- author. https://id.oclc.org/worldcat/entity/E39PCjGytqxV9JyKwrhcjpYHG3 http://id.loc.gov/authorities/names/n82153407 http://id.loc.gov/vocabulary/relators/aut 1150 McDaniel, Carl, Jr., 1941- author. https://id.oclc.org/worldcat/entity/E39PCjJTb7hFht9w9WCJ7qTkcP http://id.loc.gov/authorities/names/n81119984 http://id.loc.gov/vocabulary/relators/aut 394 ddc BK 0 PURCHASE BACCAH 2026-09-02 1.489 3339 267 267 0 0 ddc 0 0 EB UEC UEC 2026-09-02 3339.00 0 658.8 L.C.M 2026-09-02 13:19:40 2026-09-02 BK