MKTG 14
Principles of Marketing
MKTG Fourteen
Principles of Marketing
MKTG
Principles of Marketing
Marketing 14
Lamb, Charles W.
creator
author.
http://id.loc.gov/vocabulary/relators/aut
Hair, Joseph F.
Jr
1944-
author.
http://id.loc.gov/vocabulary/relators/aut
McDaniel, Carl
Jr
1941-
author.
http://id.loc.gov/vocabulary/relators/aut
text
bibliography
Textbooks.
ohu
2025
2025
Fourteenth edition.
monographic
eng
vii, 403 pages : color illustrations ; 28 cm
"Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students."
The world of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion and communication strategies -- Pricing decisions.
Charles W. Lamb, Joseph F. Hair, Carl McDaniel.
Includes bibliographical references (pages 364-383) and index.
Marketing
Textbooks
Marketing management
Consumer behavior
Market research
Marketing strategy
658.8 L.C.M
9780357929216
0357929217
2023916386
UMC
240925
20260902131925.0
a48555533
eng