TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - MKTG 14: Principles of Marketing 
SN  - 9780357929216
U1  - 658.8 23
PY  - 2025///]
CY  - Mason, OH, USA
PB  - Cengage
KW  - Marketing
KW  - Textbooks
KW  - Marketing management
KW  - Consumer behavior
KW  - Market research
KW  - Marketing strategy
KW  - fast
N1  - Includes bibliographical references (pages 364-383) and index; The world of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion and communication strategies -- Pricing decisions
N2  - "Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students."
ER  -