03085cam a22004578i 4500 24146212 DLC 20260902145639.0 t| 250409s2026 nyu b 001 0 eng 2025017045 9781264501830 hardcover alk. paper 1264501838 alk. paper DLC eng rda DLC DLC DLC-MRC DLC DLC-MRC 659.1 23 B.G.A Belch, George E. (George Edward), 1951- author aut http://id.loc.gov/vocabulary/relators/aut http://id.loc.gov/authorities/names/n82162166 http://id.loc.gov/rwo/agents/n82162166 1156 Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 2026 release. 2602 New York, NY : McGraw Hill LLC, [2026] 1 volume : illustrations ; 28 cm single unit mono http://id.loc.gov/vocabulary/issuance/mono text txt rdacontent http://id.loc.gov/vocabulary/contentTypes/txt unmediated n rdamedia http://id.loc.gov/vocabulary/mediaTypes/n volume nc rdacarrier http://id.loc.gov/vocabulary/carriers/nc bibliography bibliography http://id.loc.gov/vocabulary/msupplcont/bibliography index index http://id.loc.gov/vocabulary/msupplcont/index Includes bibliographical references and index. "Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher. Advertising http://id.loc.gov/authorities/subjects/sh85001086 1142 Sales promotion http://id.loc.gov/authorities/subjects/sh85116738 1141 Communication in marketing http://id.loc.gov/authorities/subjects/sh85029077 1140 Belch, Michael A. author http://id.loc.gov/vocabulary/relators/aut http://id.loc.gov/authorities/names/n88262205 http://id.loc.gov/rwo/agents/n88262205 1157 http://id.loc.gov/resources/instances/24146212 http://id.loc.gov/ontologies/bibframe/instanceOf http://id.loc.gov/resources/works/24146212 DLC bibframe2marc v3.0-dev 20250923 DLC https://github.com/lcnetdev/bibframe2marc/tree/v3.0-dev 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 0 GIFT BACCAH 2026-09-02 269 269 0 0 ddc 0 0 EB UEC UEC 2026-09-02 0 659.1 B.G.A 2026-09-02 14:56:53 2026-09-02 BK