02878cam a22003614a 4500 a2812029 SIRSI 20260712130731.0 041214t20062006njua b 001 0 eng 2004029593 0131469185 (OCoLC)57283926 DLC DLC YDX UtOrBLW eng rda pcc 658.8 22 K.P.P Kotler, Philip. 380 Principles of marketing / Philip Kotler, Gary Armstrong. Eleventh edition. Upper Saddle River, N.J. : Pearson Prentice Hall, [2006] ©2006 xx, 651 pages, 94 unnumbered pages : color illustrations ; 29 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics. The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed Description based on surrogate. Marketing. Armstrong, Gary (Gary M.) 381 ddc 0 BK GIFT DONOR1 2026-07-12 90 90