@book{94,
	author = {McDaniel, Carl, and Gates, Roger H.,},
	title = {Marketing research /},
	publisher = {Wiley,},
	year = {[2015]},
	address = {Hoboken, NJ :},
	edition = {Tenth edition.},
	note = {"Book Companion Site Registration Code. Redeem code to get access to study tools for Marketing Research 10e"  in a closed envelope tipped in.}
}