000			03074cam a2200469 i 4500
001			2020945627
003			DLC
005			20260820121941.0
008			200904t20212021enka b 001 0 eng d
010			_a 2020945627
020			_a9781789666014
020			_a9781789666038 _qhardcover
020			_a1789666031 _qhardcover
020			_a1789666015 _qpaperback
020			_z9781789666021 _qMobipocket electronic book
040			_aUKMGB _beng _erda _cDLC _dEG-CaUEC
082	0	4	_a658.872 _223 _bR.D.U
100	1		_aRyan, Damian, _eauthor. _969
245	1	0	_aUnderstanding digital marketing : _ba complete guide to engaging customers and implementing successful digital campaigns / _cDamian Ryan.
250			_aFifth edition.
264		1	_aLondon ; _aNew York, NY : _bKoganPage, _c2021.
264		4	_c©2021
300			_axxii, 426 pages : _billustrations (black and white) ; _c24 cm
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aPrevious edition: 2017.
500			_a"Online resources"--Cover.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: Digital transformation -- Digital marketing strategy setting -- Being online: Welcoming the world -- Search: Being found online -- Email marketing -- Mobile marketing -- Social media -- Content marketing and native content -- Programmatic marketing -- Performance marketing -- How to form meaningful insights from data.
520			_aThe world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
650		0	_aInternet marketing. _970
650		0	_aSocial media. _971
650		0	_aStrategic planning. _972
650		0	_aMarketing _xManagement. _973
650		7	_aBusiness & Economics _2bisacsh _974
650		7	_aMarketing. _2nbdbt _975
942			_2ddc _cBK _n0
945			_aPURCHASE _bAsia _c2026-08-20 _e2320
949			_tNONCIRC _l_ULDEMAND _mI-UNIVLIB _o.PUBLIC. Books on Demand service for IUPUI University Library users only _o.PUBLIC. Click the “Get this for IUPUI” button to submit a request.
999			_c15 _d15