000			04637cam a2200433 i 4500
001			on1300756916
003			OCoLC
005			20260823100842.0
008			220225t20262026enka b 001 0 eng
010			_a 2022010051
020			_a9781398622074
020			_a1398622079
020			_a9781398622067 _q(paperback)
020			_z9781398622050 _q(ebook)
040			_aDLC _beng _erda _cDLC _dOCLCO _dUKMGB _dOCLCF _dYDX _dSISMU
082	0	4	_a658.872 _223 _bK.S.D
100	1		_aKingsnorth, Simon, _eauthor. _976
245	1	0	_aDigital marketing strategy : _ban integrated approach to online marketing / _cSimon Kingsnorth.
250			_aFourth Edition.
264		1	_aLondon ; _aNew York, NY : _bKogan Page Inc, _c2026.
264		4	_c©2026
300			_axviii, 422 pages : _billustrations (black and white) ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of the author's Digital marketing strategy, [2019].
504			_aIncludes bibliographical references and index.
505	0		_a1. The foundation of digital marketing -- part 1. Knowing your business objectives and your customer -- 2. Understanding the digital ecosystem -- 3. Integrating digital into wider organization strategy -- 4. Understanding the evolving digital consumer -- 5. Barriers, considerations and data protection in digital marketing strategy -- part 2. Integrating digital change into your wider organization -- 6. Enabling technologies for online marketing and digital transformation -- 7. Planning your digital marketing strategy -- objectives, teams and budgeting -- part 3. Using channel strategy to reach your customers -- 8. SEO strategy and organic techniques -- 9. Building and optimizing a winning paid search strategy -- 10. Display advertising and programmatic targeting -- 11. Tailoring your social media strategy -- 12. Marketing automation, messaging and email marketing -- the unsung heroes -- 13. Affiliate schemes and partnerships to deliver highly targeted leads -- 14. Lead generation that delivers results -- 15. Content strategy -- a key pillar of success -- 16. Personalizing the customer journey and digital experience -- part 4. Conversion, retention and measurement -- 17. Effective experience design (XD) -- 18. Optimizing your e-commerce platform -- 19. Managing loyalty, CRM and data -- 20. Measuring success through data analytics and reporting -- part 5. Tailoring your final digital marketing strategy -- 21. Providing a smooth online service and customer experience -- 22. Putting together your digital marketing strategy.
520			_a"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"-- _cProvided by publisher.
650		0	_aElectronic commerce _xManagement. _977
650		0	_aInternet marketing. _970
650		0	_aStrategic planning. _972
650		0	_aMarketing automation. _9903
650		0	_aArtificial intelligence _xMarketing. _9904
776	0	8	_iOnline version: _aKingsnorth, Simon. _tDigital marketing strategy _b3rd. _dNew York, NY : Kogan Page Inc, [2022] _z9781398605985 _w(DLC) 2022010052
942			_2ddc _cBK _n0
945			_aPURCHASE _bAsia _c2026-08-23 _e5094
949			_tNONCIRC _l_ULDEMAND _mI-UNIVLIB _o.PUBLIC. Books on Demand service for IUPUI University Library users only _o.PUBLIC. Click the “Get this for IUPUI” button to submit a request.
999			_c16 _d16