| 000 | 01930cam a22004094a 4500 | ||
|---|---|---|---|
| 001 | 14140944 | ||
| 005 | 20260901135009.0 | ||
| 008 | 051014s2006 njua b 001 0 eng | ||
| 010 | _a 2005030008 | ||
| 020 | _a9780131913462 | ||
| 020 | _a0131913468 | ||
| 035 | _a14140944 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dDLC _beng _erda |
||
| 082 | 0 | 4 |
_a658.87 _222 _bC.A.M |
| 100 | 1 |
_aCoughlan, Anne T., _eauthor. _91129 |
|
| 245 | 1 | 0 |
_aMarketing channels / _cAnne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary. |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2006. |
|
| 300 |
_axxii, 602 pages : _billustrations _c25 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aMarketing channel structure, functions, and a framework for analysis -- Segmentation for marketing channel design -- Supply-side channel analysis -- Channel power -- Managing conflict to increase channel coordination -- Strategic alliances in distribution -- Vertical integration in distribution -- Legal constraints on marketing channel policies -- Retailing -- Wholesaling -- Franchising -- Supply chain management. | |
| 650 | 0 |
_aMarketing channels. _91130 |
|
| 650 | 0 |
_aDistribution channels. _91131 |
|
| 650 | 0 |
_aMarketing _xManagement. _973 |
|
| 650 | 0 |
_aDistribution management. _91132 |
|
| 700 | 1 |
_aAnderson, Erin, _eauthor. _91133 |
|
| 700 | 1 |
_aStern, Louis W., _eauthor. _91134 |
|
| 700 | 1 |
_aEl-Ansary, Adel I., _eauthor. _91135 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
||
| 945 |
_aGIFT _bDONOR1 _c2026-09-01 |
||
| 999 |
_c264 _d264 |
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