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100	1		_aAndrews, J. Craig _eauthor _4aut _4http://id.loc.gov/vocabulary/relators/aut _0http://id.loc.gov/authorities/names/no97019267 _1http://id.loc.gov/rwo/agents/no97019267 _91139
245	1	0	_aAdvertising, promotion, and other aspects of integrated marketing communications / _cJ. Craig Andrews, Marquette University, Terence A. Shimp, University of South Carolina.
250			_aEleventh edition.
264		1	_aAustralia ; _aUnited States : _bCengage, _c[2025]
300			_axx, 700 pages _bcolor illustrations _c28 cm
334			_asingle unit _bmono _0http://id.loc.gov/vocabulary/issuance/mono
336			_atext _btxt _2rdacontent _0http://id.loc.gov/vocabulary/contentTypes/txt
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353			_abibliography _bbibliography _0http://id.loc.gov/vocabulary/msupplcont/bibliography
353			_aindex _bindex _0http://id.loc.gov/vocabulary/msupplcont/index
500			_aPrevious editions: 2018, 2013.
504			_aIncludes bibliographical references (pages 608-671) and indexes.
520			_a"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students alike should find this book substantive, but highly readable, eminently current but also appreciative of the evolution of the field"-- Provided by publisher.
650		0	_aCommunication in marketing _vTextbooks _91140
650		0	_aSales promotion _vTextbooks _91141
650		0	_aAdvertising _xTextbooks _0http://id.loc.gov/authorities/subjects/sh00005212 _91142
650		0	_aDirect marketing _vTextbooks _91143
700	1		_aShimp, Terence A. _eauthor _4http://id.loc.gov/vocabulary/relators/aut _1http://id.loc.gov/rwo/agents/n85008855 _91144
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