| 000 | 02513cam a2200469 i 4500 | ||
|---|---|---|---|
| 001 | a48555533 | ||
| 003 | SIRSI | ||
| 005 | 20260902131925.0 | ||
| 008 | 240925t20252025ohua b 001 0 eng c | ||
| 010 | _a 2023916386 | ||
| 020 | _a9780357929216 | ||
| 020 | _a0357929217 | ||
| 035 | _a(OCoLC)1457106504 | ||
| 040 |
_aUMC _beng _erda _cUMC _dOCLCO _dSD1 _dUtOrBLW |
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| 042 | _apcc | ||
| 082 | 0 | 4 |
_223 _a658.8 _bL.C.M |
| 100 | 1 |
_aLamb, Charles W., _eauthor. _1https://id.oclc.org/worldcat/entity/E39PCjrdPCb8FXRh78wHcX4bbd _0http://id.loc.gov/authorities/names/n79063480 _4http://id.loc.gov/vocabulary/relators/aut _91145 |
|
| 245 | 1 | 0 |
_aMKTG 14 : _bPrinciples of Marketing / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 246 | 3 |
_aMKTG Fourteen : _bPrinciples of Marketing |
|
| 246 | 1 | 4 |
_aMKTG : _bPrinciples of Marketing |
| 246 | 3 | _aMarketing 14 | |
| 250 | _aFourteenth edition. | ||
| 264 | 1 |
_aMason, OH, USA : _bCengage, _c[2025] |
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| 264 | 4 | _c©2025 | |
| 300 |
_avii, 403 pages : _bcolor illustrations ; _c28 cm |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 364-383) and index. | ||
| 505 | 0 | _aThe world of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion and communication strategies -- Pricing decisions. | |
| 520 |
_a"Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students." _c--Publisher's description. |
||
| 650 | 0 |
_aMarketing _vTextbooks. |
|
| 650 | 0 |
_aMarketing management. _91146 |
|
| 650 | 0 |
_aConsumer behavior. _91147 |
|
| 650 | 0 |
_aMarket research. _91148 |
|
| 650 | 0 |
_aMarketing strategy. _91149 |
|
| 655 | 7 |
_aTextbooks. _2fast _9886 |
|
| 700 | 1 |
_aHair, Joseph F., _cJr., _d1944- _eauthor. _1https://id.oclc.org/worldcat/entity/E39PCjGytqxV9JyKwrhcjpYHG3 _0http://id.loc.gov/authorities/names/n82153407 _4http://id.loc.gov/vocabulary/relators/aut _91150 |
|
| 700 | 1 |
_aMcDaniel, Carl, _cJr., _d1941- _eauthor. _1https://id.oclc.org/worldcat/entity/E39PCjJTb7hFht9w9WCJ7qTkcP _0http://id.loc.gov/authorities/names/n81119984 _4http://id.loc.gov/vocabulary/relators/aut _9394 |
|
| 942 |
_2ddc _cBK _n0 |
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| 945 |
_aPURCHASE _bBACCAH _c2026-09-02 _d1.489 _e3339 |
||
| 999 |
_c267 _d267 |
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