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001			24146212
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008			250409s2026 nyu b 001 0 eng
010			_a 2025017045
020			_a9781264501830 _qhardcover _qalk. paper
020			_a1264501838 _qalk. paper
040			_aDLC _beng _erda _cDLC _dDLC _dDLC-MRC _dDLC _dDLC-MRC
082	0	3	_a659.1 _223 _bB.G.A
100	1		_aBelch, George E. _q(George Edward), _d1951- _eauthor _4aut _4http://id.loc.gov/vocabulary/relators/aut _0http://id.loc.gov/authorities/names/n82162166 _1http://id.loc.gov/rwo/agents/n82162166 _91156
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch.
250			_a2026 release.
263			_a2602
264		1	_aNew York, NY : _bMcGraw Hill LLC, _c[2026]
300			_a1 volume : _billustrations ; _c28 cm
334			_asingle unit _bmono _0http://id.loc.gov/vocabulary/issuance/mono
336			_atext _btxt _2rdacontent _0http://id.loc.gov/vocabulary/contentTypes/txt
337			_aunmediated _bn _2rdamedia _0http://id.loc.gov/vocabulary/mediaTypes/n
338			_avolume _bnc _2rdacarrier _0http://id.loc.gov/vocabulary/carriers/nc
353			_abibliography _bbibliography _0http://id.loc.gov/vocabulary/msupplcont/bibliography
353			_aindex _bindex _0http://id.loc.gov/vocabulary/msupplcont/index
504			_aIncludes bibliographical references and index.
520			_a"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher.
650		0	_aAdvertising _0http://id.loc.gov/authorities/subjects/sh85001086 _91142
650		0	_aSales promotion _0http://id.loc.gov/authorities/subjects/sh85116738 _91141
650		0	_aCommunication in marketing _0http://id.loc.gov/authorities/subjects/sh85029077 _91140
700	1		_aBelch, Michael A. _eauthor _4http://id.loc.gov/vocabulary/relators/aut _0http://id.loc.gov/authorities/names/n88262205 _1http://id.loc.gov/rwo/agents/n88262205 _91157
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884			_aDLC bibframe2marc v3.0-dev _g20250923 _qDLC _uhttps://github.com/lcnetdev/bibframe2marc/tree/v3.0-dev
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
945			_aGIFT _bBACCAH _c2026-09-02
999			_c269 _d269