000			02878cam a22003614a 4500
001			a2812029
003			SIRSI
005			20260712130731.0
008			041214t20062006njua b 001 0 eng
010			_a 2004029593
020			_a0131469185
035			_a(OCoLC)57283926
040			_aDLC _cDLC _dYDX _dUtOrBLW _beng _erda
042			_apcc
082	0	4	_a658.8 _222 _bK.P.P
100	1		_aKotler, Philip. _9380
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong.
250			_aEleventh edition.
264		1	_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c[2006]
264		4	_c©2006
300			_axx, 651 pages, 94 unnumbered pages : _bcolor illustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
520			_aThe 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed
590			_aDescription based on surrogate.
650		0	_aMarketing.
700	1		_aArmstrong, Gary _q(Gary M.) _9381
942			_2ddc _n0 _cBK
945			_aGIFT _bDONOR1 _c2026-07-12
999			_c90 _d90