Research methods for business : a skill-building approach /
Sekaran, Uma,
Research methods for business : a skill-building approach / Uma Sekaran. - Second edition. - xvi, 428 pages : illustrations ; 25 cm
Includes bibliographical references (pages 393-397) and index.
The research process: steps 1 to 3 -- The research process: steps 4 and 5 -- The research process: step 6 -- Experimental designs -- Measurement of variables -- Data-collection methods -- Sampling -- A refresher on some statistical terms and tests -- Data analysis and interpretation -- The research report -- A final note to the student -- Glossary of terms -- Answers to exercises -- References -- Supplementary readings.
0471618896 9780471618898
91038872
Business--Research--Methodology.
Management--Research--Methodology.
Business research.
Management research.
650.072 / S.U.R
Research methods for business : a skill-building approach / Uma Sekaran. - Second edition. - xvi, 428 pages : illustrations ; 25 cm
Includes bibliographical references (pages 393-397) and index.
The research process: steps 1 to 3 -- The research process: steps 4 and 5 -- The research process: step 6 -- Experimental designs -- Measurement of variables -- Data-collection methods -- Sampling -- A refresher on some statistical terms and tests -- Data analysis and interpretation -- The research report -- A final note to the student -- Glossary of terms -- Answers to exercises -- References -- Supplementary readings.
0471618896 9780471618898
91038872
Business--Research--Methodology.
Management--Research--Methodology.
Business research.
Management research.
650.072 / S.U.R