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Marketing channels /

Coughlan, Anne T.,

Marketing channels / Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary. - Seventh edition. - xxii, 602 pages : illustrations 25 cm.

Includes bibliographical references and indexes.

Marketing channel structure, functions, and a framework for analysis -- Segmentation for marketing channel design -- Supply-side channel analysis -- Channel power -- Managing conflict to increase channel coordination -- Strategic alliances in distribution -- Vertical integration in distribution -- Legal constraints on marketing channel policies -- Retailing -- Wholesaling -- Franchising -- Supply chain management.

ISBN: 9780131913462 0131913468

LCCN: 2005030008

Subjects--Topical Terms:
Marketing channels.
Distribution channels.
Marketing--Management.
Distribution management.

Dewey Class. No.: 658.87 / C.A.M

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Marketing channels /

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