MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04637cam a2200433 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
on1300756916 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260823100842.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220225t20262026enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2022010051 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781398622074 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1398622079 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781398622067 |
| Qualifying information |
(paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781398622050 |
| Qualifying information |
(ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
UKMGB |
| -- |
OCLCF |
| -- |
YDX |
| -- |
SISMU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition information |
23 |
| Item number |
K.S.D |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kingsnorth, Simon, |
| Relator term |
author. |
| 9 (RLIN) |
76 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital marketing strategy : |
| Remainder of title |
an integrated approach to online marketing / |
| Statement of responsibility, etc. |
Simon Kingsnorth. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth Edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page Inc, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2026. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2026 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 422 pages : |
| Other physical details |
illustrations (black and white) ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of the author's Digital marketing strategy, [2019]. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The foundation of digital marketing -- part 1. Knowing your business objectives and your customer -- 2. Understanding the digital ecosystem -- 3. Integrating digital into wider organization strategy -- 4. Understanding the evolving digital consumer -- 5. Barriers, considerations and data protection in digital marketing strategy -- part 2. Integrating digital change into your wider organization -- 6. Enabling technologies for online marketing and digital transformation -- 7. Planning your digital marketing strategy -- objectives, teams and budgeting -- part 3. Using channel strategy to reach your customers -- 8. SEO strategy and organic techniques -- 9. Building and optimizing a winning paid search strategy -- 10. Display advertising and programmatic targeting -- 11. Tailoring your social media strategy -- 12. Marketing automation, messaging and email marketing -- the unsung heroes -- 13. Affiliate schemes and partnerships to deliver highly targeted leads -- 14. Lead generation that delivers results -- 15. Content strategy -- a key pillar of success -- 16. Personalizing the customer journey and digital experience -- part 4. Conversion, retention and measurement -- 17. Effective experience design (XD) -- 18. Optimizing your e-commerce platform -- 19. Managing loyalty, CRM and data -- 20. Measuring success through data analytics and reporting -- part 5. Tailoring your final digital marketing strategy -- 21. Providing a smooth online service and customer experience -- 22. Putting together your digital marketing strategy. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| General subdivision |
Management. |
| 9 (RLIN) |
77 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
70 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 9 (RLIN) |
72 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing automation. |
| 9 (RLIN) |
903 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Artificial intelligence |
| General subdivision |
Marketing. |
| 9 (RLIN) |
904 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Kingsnorth, Simon. |
| Title |
Digital marketing strategy |
| Edition |
3rd. |
| Place, publisher, and date of publication |
New York, NY : Kogan Page Inc, [2022] |
| International Standard Book Number |
9781398605985 |
| Record control number |
(DLC) 2022010052 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
| 945 ## - LOCAL ACQUISITION INFORMATION |
|---|
| Acquisition Type |
Purchase |
| Acquisition Source |
Asia publisher |
| Acquisition Date |
2026-08-23 |
| Purchase Price |
5094 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC |
|---|
| t |
NONCIRC |
| l |
_ULDEMAND |
| m |
I-UNIVLIB |
| o |
.PUBLIC. Books on Demand service for IUPUI University Library users only |
| -- |
.PUBLIC. Click the “Get this for IUPUI” button to submit a request. |
