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Communication in marketing Textbooks (Topical Term)
Machine generated authority record
Work cat.: (OSt)266: Andrews, J. Craig author aut http://id.loc.gov/vocabulary/relators/aut http://id.loc.gov/authorities/names/no97019267 http://id.loc.gov/rwo/agents/no97019267 1139, Advertising, promotion, and other aspects of integrated marketing communications /