Research methods for business : a skill-building approach /
Sekaran, Uma.,
Research methods for business : a skill-building approach / Uma Sekaran. - Fourth edition. - xiv, 450 pages : illustrations ; 25 cm
Includes bibliographical references (pages 426-431) and index.
Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests.
0471203661 0471384488
2002725620
Business--Research--Methodology.
Management--Research--Methodology.
Business research.
Management research.
650.072 / S.U.R
Research methods for business : a skill-building approach / Uma Sekaran. - Fourth edition. - xiv, 450 pages : illustrations ; 25 cm
Includes bibliographical references (pages 426-431) and index.
Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests.
0471203661 0471384488
2002725620
Business--Research--Methodology.
Management--Research--Methodology.
Business research.
Management research.
650.072 / S.U.R