Research methods for business : a skill-building approach / Uma Sekaran.
Material type:
TextPublisher: New York : John Wiley & Sons, [2003]Copyright date: ©2003Edition: Fourth editionDescription: xiv, 450 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 0471203661
- 0471384488
- 650.072 22 S.U.R
| Item type | Current library | Collection | Call number | Status | |
|---|---|---|---|---|---|
Books
|
Main library | Economics & Business Administration | 650.072 S.U.R (Browse shelf(Opens below)) | Available |
Includes bibliographical references (pages 426-431) and index.
Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests.
UP-PAT copy: PSt.
There are no comments on this title.