Advertising, promotion, and other aspects of integrated marketing communications /
Andrews, J. Craig
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Marquette University, Terence A. Shimp, University of South Carolina. - Eleventh edition. - xx, 700 pages color illustrations 28 cm -
Previous editions: 2018, 2013.
Includes bibliographical references (pages 608-671) and indexes.
"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students alike should find this book substantive, but highly readable, eminently current but also appreciative of the evolution of the field"-- Provided by publisher.
9780357983973
2024944466
Communication in marketing--Textbooks
Sales promotion--Textbooks
Advertising--Textbooks
Direct marketing--Textbooks
658.802 / A.J.A
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Marquette University, Terence A. Shimp, University of South Carolina. - Eleventh edition. - xx, 700 pages color illustrations 28 cm -
Previous editions: 2018, 2013.
Includes bibliographical references (pages 608-671) and indexes.
"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students alike should find this book substantive, but highly readable, eminently current but also appreciative of the evolution of the field"-- Provided by publisher.
9780357983973
2024944466
Communication in marketing--Textbooks
Sales promotion--Textbooks
Advertising--Textbooks
Direct marketing--Textbooks
658.802 / A.J.A