MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03086cam a2200493 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
23825716 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260902130829.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
t| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240815s2025 at a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2024944466 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780357983973 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
23825716 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC)23825716 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
DLC-MRC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition information |
23 |
| Classification number |
658.802 |
| Item number |
A.J.A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Andrews, J. Craig |
| Relator term |
author |
| Relationship |
aut |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/no97019267 |
| Real World Object URI |
http://id.loc.gov/rwo/agents/no97019267 |
| 9 (RLIN) |
1139 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising, promotion, and other aspects of integrated marketing communications / |
| Statement of responsibility, etc. |
J. Craig Andrews, Marquette University, Terence A. Shimp, University of South Carolina. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eleventh edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Australia ; |
| -- |
United States : |
| Name of producer, publisher, distributor, manufacturer |
Cengage, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2025] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 700 pages |
| Other physical details |
color illustrations |
| Dimensions |
28 cm |
| 334 ## - MODE OF ISSUANCE |
|---|
| Mode of issuance term |
single unit |
| Mode of issuance code |
mono |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/issuance/mono |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/contentTypes/txt |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/mediaTypes/n |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/carriers/nc |
| 340 ## - PHYSICAL MEDIUM |
|---|
| Illustrative content |
illustrations |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/millus/ill |
| 340 ## - PHYSICAL MEDIUM |
|---|
| Color content |
color |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/mcolor/mul |
| 353 ## - SUPPLEMENTARY CONTENT CHARACTERISTICS |
|---|
| Supplementary content term |
bibliography |
| Supplementary content code |
bibliography |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/msupplcont/bibliography |
| 353 ## - SUPPLEMENTARY CONTENT CHARACTERISTICS |
|---|
| Supplementary content term |
index |
| Supplementary content code |
index |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/msupplcont/index |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous editions: 2018, 2013. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 608-671) and indexes. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students alike should find this book substantive, but highly readable, eminently current but also appreciative of the evolution of the field"-- Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| Form subdivision |
Textbooks |
| 9 (RLIN) |
1140 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion |
| Form subdivision |
Textbooks |
| 9 (RLIN) |
1141 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Textbooks |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh00005212 |
| 9 (RLIN) |
1142 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing |
| Form subdivision |
Textbooks |
| 9 (RLIN) |
1143 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, Terence A. |
| Relator term |
author |
| Relationship |
http://id.loc.gov/vocabulary/relators/aut |
| Real World Object URI |
http://id.loc.gov/rwo/agents/n85008855 |
| 9 (RLIN) |
1144 |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Real World Object URI |
http://id.loc.gov/resources/instances/23825716 |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Relationship |
http://id.loc.gov/ontologies/bibframe/instanceOf |
| Real World Object URI |
http://id.loc.gov/resources/works/23825716 |
| 884 ## - DESCRIPTION CONVERSION INFORMATION |
|---|
| Conversion process |
DLC bibframe2marc v2.10-dev |
| Conversion date |
20250324 |
| Conversion agency |
DLC |
| Uniform Resource Identifier |
https://github.com/lcnetdev/bibframe2marc/releases/tag/v2.10-dev |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
| 945 ## - LOCAL ACQUISITION INFORMATION |
|---|
| Acquisition Type |
Purchase |
| Acquisition Source |
Baccah |
| Acquisition Date |
2026-09-02 |
| Invoice / Reference Number |
1.489 |
| Purchase Price |
4460 |
