MKTG 14 : Principles of Marketing /
Lamb, Charles W.,
MKTG 14 : Principles of Marketing / MKTG Fourteen : Principles of Marketing MKTG : Principles of Marketing Marketing 14 Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - Fourteenth edition. - vii, 403 pages : color illustrations ; 28 cm
Includes bibliographical references (pages 364-383) and index.
The world of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion and communication strategies -- Pricing decisions.
"Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students."
9780357929216 0357929217
2023916386
Marketing--Textbooks.
Marketing management.
Consumer behavior.
Market research.
Marketing strategy.
Textbooks.
658.8 / L.C.M
MKTG 14 : Principles of Marketing / MKTG Fourteen : Principles of Marketing MKTG : Principles of Marketing Marketing 14 Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - Fourteenth edition. - vii, 403 pages : color illustrations ; 28 cm
Includes bibliographical references (pages 364-383) and index.
The world of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion and communication strategies -- Pricing decisions.
"Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students."
9780357929216 0357929217
2023916386
Marketing--Textbooks.
Marketing management.
Consumer behavior.
Market research.
Marketing strategy.
Textbooks.
658.8 / L.C.M