MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02513cam a2200469 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
a48555533 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SIRSI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260902131925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240925t20252025ohua b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2023916386 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780357929216 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0357929217 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1457106504 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UMC |
| Modifying agency |
OCLCO |
| -- |
SD1 |
| -- |
UtOrBLW |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition information |
23 |
| Classification number |
658.8 |
| Item number |
L.C.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W., |
| Relator term |
author. |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCjrdPCb8FXRh78wHcX4bbd |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/n79063480 |
| Relationship |
http://id.loc.gov/vocabulary/relators/aut |
| 9 (RLIN) |
1145 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
MKTG 14 : |
| Remainder of title |
Principles of Marketing / |
| Statement of responsibility, etc. |
Charles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
MKTG Fourteen : |
| Remainder of title |
Principles of Marketing |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
MKTG : |
| Remainder of title |
Principles of Marketing |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing 14 |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourteenth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Mason, OH, USA : |
| Name of producer, publisher, distributor, manufacturer |
Cengage, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2025] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2025 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 403 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 364-383) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The world of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion and communication strategies -- Pricing decisions. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students." |
| Assigning source |
--Publisher's description. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing management. |
| 9 (RLIN) |
1146 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
1147 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market research. |
| 9 (RLIN) |
1148 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing strategy. |
| 9 (RLIN) |
1149 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Textbooks. |
| Source of term |
fast |
| 9 (RLIN) |
886 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F., |
| Titles and other words associated with a name |
Jr., |
| Dates associated with a name |
1944- |
| Relator term |
author. |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCjGytqxV9JyKwrhcjpYHG3 |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/n82153407 |
| Relationship |
http://id.loc.gov/vocabulary/relators/aut |
| 9 (RLIN) |
1150 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl, |
| Titles and other words associated with a name |
Jr., |
| Dates associated with a name |
1941- |
| Relator term |
author. |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCjJTb7hFht9w9WCJ7qTkcP |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/n81119984 |
| Relationship |
http://id.loc.gov/vocabulary/relators/aut |
| 9 (RLIN) |
394 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
| 945 ## - LOCAL ACQUISITION INFORMATION |
|---|
| Acquisition Type |
Purchase |
| Acquisition Source |
Baccah |
| Acquisition Date |
2026-09-02 |
| Invoice / Reference Number |
1.489 |
| Purchase Price |
3339 |
