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Marketing channels / Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary.

By:

Coughlan, Anne T [author.]

Contributor(s):

Material type:

TextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006Edition: Seventh editionDescription: xxii, 602 pages : illustrations 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780131913462
0131913468

Subject(s):

DDC classification:

658.87 22 C.A.M

Contents:

Marketing channel structure, functions, and a framework for analysis -- Segmentation for marketing channel design -- Supply-side channel analysis -- Channel power -- Managing conflict to increase channel coordination -- Strategic alliances in distribution -- Vertical integration in distribution -- Legal constraints on marketing channel policies -- Retailing -- Wholesaling -- Franchising -- Supply chain management.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status
Books	Main library	Economics & Business Administration	658.87 C.A.M (Browse shelf(Opens below))	Available

Browsing Main library shelves · Economics & Business Administration

658.15 G.L.P Principles of managerial finance /

658.1599 S.A.F Foundations of multinational financial management /

658.421 K.D.E Entrepreneurship : theory, process, practice /

658.87 C.A.M Marketing channels /

658.872 K.S.D Digital marketing strategy : an integrated approach to online marketing /

658.872 R.D.U Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns /

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Includes bibliographical references and indexes.

Marketing channel structure, functions, and a framework for analysis -- Segmentation for marketing channel design -- Supply-side channel analysis -- Channel power -- Managing conflict to increase channel coordination -- Strategic alliances in distribution -- Vertical integration in distribution -- Legal constraints on marketing channel policies -- Retailing -- Wholesaling -- Franchising -- Supply chain management.

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