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Marketing channels / Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary.

By: Contributor(s): Material type: TextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006Edition: Seventh editionDescription: xxii, 602 pages : illustrations 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780131913462
  • 0131913468
Subject(s): DDC classification:
  • 658.87 22 C.A.M
Contents:
Marketing channel structure, functions, and a framework for analysis -- Segmentation for marketing channel design -- Supply-side channel analysis -- Channel power -- Managing conflict to increase channel coordination -- Strategic alliances in distribution -- Vertical integration in distribution -- Legal constraints on marketing channel policies -- Retailing -- Wholesaling -- Franchising -- Supply chain management.
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Item type Current library Collection Call number Status
Books Main library Economics & Business Administration 658.87 C.A.M (Browse shelf(Opens below)) Available

Includes bibliographical references and indexes.

Marketing channel structure, functions, and a framework for analysis -- Segmentation for marketing channel design -- Supply-side channel analysis -- Channel power -- Managing conflict to increase channel coordination -- Strategic alliances in distribution -- Vertical integration in distribution -- Legal constraints on marketing channel policies -- Retailing -- Wholesaling -- Franchising -- Supply chain management.

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