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MKTG 14 : Principles of Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

By: Contributor(s): Material type: TextPublisher: Mason, OH, USA : Cengage, [2025]Copyright date: ©2025Edition: Fourteenth editionDescription: vii, 403 pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780357929216
  • 0357929217
Other title:
  • MKTG Fourteen : Principles of Marketing
  • MKTG : Principles of Marketing [Cover title]
  • Marketing 14
Subject(s): Genre/Form: DDC classification:
  • 23 658.8 L.C.M
Contents:
The world of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion and communication strategies -- Pricing decisions.
Summary: "Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students." --Publisher's description.
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Holdings
Item type Current library Collection Call number Status
Books Main library Economics & Business Administration 658.8 L.C.M (Browse shelf(Opens below)) Available

Includes bibliographical references (pages 364-383) and index.

The world of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion and communication strategies -- Pricing decisions.

"Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students." --Publisher's description.

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