Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Marquette University, Terence A. Shimp, University of South Carolina.

By:

Andrews, J. Craig [author]

Contributor(s):

Shimp, Terence A [author]

Material type:

TextPublisher: Australia ; United States : Cengage, [2025]Edition: Eleventh editionDescription: xx, 700 pages color illustrations 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780357983973

Subject(s):

DDC classification:

23 658.802 A.J.A

Summary: "Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students alike should find this book substantive, but highly readable, eminently current but also appreciative of the evolution of the field"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Status
Books	Main library	Economics & Business Administration	658.802 A.J.A (Browse shelf(Opens below))	Available

Previous editions: 2018, 2013.

Includes bibliographical references (pages 608-671) and indexes.

"Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students alike should find this book substantive, but highly readable, eminently current but also appreciative of the evolution of the field"-- Provided by publisher.

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Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Marquette University, Terence A. Shimp, University of South Carolina.

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